Biography

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An automotive entrepreneur who shows the market from the inside.

I live and work in Novi Sad. I develop Rudinskii Auto and Just Auto Service, and share my perspective on the automotive market through first-hand practical experience.

Portrait in the driver’s seat

Two automotive projects and personal media.

  • Rudinskii Auto — buying cars from Europe with checks, delivery, customs clearance and support in Serbia.
  • Just Auto Service — a workshop in Novi Sad that I co-own.
  • Personal media — videos and posts about cars, entrepreneurship, and life in Serbia.

Entrepreneurial experience, a move to Serbia, and a new direction.

Before moving, I developed my own furniture business in Kaliningrad. In 2022, I moved to Serbia with my family and began rebuilding my professional life in a new country.

The automotive direction grew from hands-on work with clients, buying cars in Europe, learning the Serbian market, and developing my own team.

I speak about what I work with every day.

I join the first conversations with clients, help define the brief, review costs and decisions, develop the projects, and take responsibility for their public communication.

Content is an extension of this work. I show real processes, cars, costs, decisions and risks, and how the automotive business works in Serbia from the inside.

Every task has a person accountable for it.

My role is that of an entrepreneur, founder, and creator. I do not present myself as a mechanic or automotive engineer: diagnostics, vehicle assessment, and repairs are handled by qualified specialists.

I am responsible for project development, clear communication, process organisation, and an open conversation with the audience.

There are no perfect cars. Only honest ones.

I do not promise perfect cars or create polished stories. I show the condition, costs, risks, and potential expenses so that decisions can be based on facts.

Explore further

See the projects from the inside.

The most direct way to understand my approach is to see how the work with cars, clients, and the team is organised.